TARGET - FORDHAM RD
We got love for Fordham.
PRODUCTION: STEPT STUDIOS
POST PRODICTION: LOCKT EDITORIAL
COMPOSITING BREAKDOWN:
In the biker shot, city graffiti can be seen on the brick walls, electrical box, and ice machine. Store front signage could also be seen throughout this shot.
For the compositing portion, the graffiti and signage was painted out using photoshop and tracked on using Mocha AE.
Masks and blending modes were used to make the red target sign appear a more vivid red.
In the shot with Kwadwo at the end standing in front of the target building, again After Effects and Mocha AE were used in the clean up. Construction signage and scaffolding were present in the shot that needed to be painted out.